Press Release Template
FOR IMMEDIATE RELEASE:
Title (Example: Group of Vietnamese Students Host Leadership Camp)
Date (Example: Dec 11) – City, State (Example: Westminster, CA) — This is the introductory paragraph, and it should briefly summarize the entire press release. The paragraph should be approximately 3 to 5 sentences. Be sure to mention whats happening or what happened, the date, time, where it happened, and the important people involved. The 1st paragraph will make or break the story. If it’s not clear and concise, most people will not read the rest of the article.
The middle paragraphs go into more detail. For example, explain the importance of the event and why it’s taking place. This is a good place to provide detail about the the participants, who stands to benefit, who stands to lose, etc. In general, remember that most important information should be placed at the beginning of the article – information at the end is less likely to be read. Be sure to answer who, what, when, where, why, and how.
Another section could discuss the history of the particular event, program, or news event. This is where you’ll go in detail about how it got started and what services have been offered in the past. Discuss how things are changing for the better (or worse). Once again, you should keep paragraphs at about 3 to 5 sentences in length.
The very last paragraph is called the “boilerplate.” It is usually no more than 3-4 sentences. Example: The Union of North American Vietnamese Student Associations, a 501(c)(3) non-profit, non-partisan, community-based organization, was founded in 2004 on the principal of empowering the next generation of Vietnamese youth with self-awareness, passion for change and propensity for leadership. UNAVSA is a family of Vietnamese youth organizations working together to advance the interests of Vietnamese youth in order to build a stronger Vietnamese community at home and abroad.
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